Think Globally
Jessica Liu
蕲艾国际理事会总裁
新加坡SDAI集团CEO毕业于澳门大学金融工程系负责集团品牌海外发展战略 当初我更多是从国际市场、海外布局的角度看蕲艾,现在理解了集团从文化、产品、服务到每一环的坚持,才清楚地了解蕲艾能走到今天,是靠扎扎实实的企业文化,是坚持企业的长期主义精神和客户至上的经营理念。 我始终坚信:好产品自带生命力,好文化自有穿透力。蕲艾不止是一方好物,更是沉淀千年的东方智慧与健康信仰。我们在东盟、在全球市场,不只是推广一款产品,更是把源自中国蕲春的道地品质、匠心精神与养生文化,真实、真诚、稳稳地传递给世界。 未来,蕲艾国际将以极致产品力为根基,以文化自信为底气,一步一个脚印,让中国蕲艾真正走进海外家庭、走向国际舞台。 蕲艾国际的全体伙伴对蕲艾的品质有信心,对蕲艾文化出海有决心,更对我们共同的事业有恒心——期待让世界看见中国艾,让世界爱上中国艾。
Mr Allen Ewe
QCM Holdings CEO
Mr Allen毕业于新加坡南洋理工大学工程荣誉学士,拥有逾二十年跨行业创业经验,涵盖金融投资教育、餐饮连锁、直销及企业顾问等领域。他曾在东南亚及澳大利亚带领逾十万人的团队,并荣获马来西亚十大杰出青年创意企业家等多项荣誉。如今,Allen担任QCM Holdings Pte Ltd首席执行官——该公司是全球最大蕲艾生产企业湖北蕲艾集团旗下的新加坡国际拓展平台。他正以丰富的创业经验为基础,致力于打造世界级中医健康品牌,将艾灸疗愈之道带入东盟及全球千家万户。
Allen is a Nanyang Technological University honours graduate with over two decades of cross-industry entrepreneurial experience spanning financial investment education, F&B, consumer market development, distribution strategy, and corporate advisory. Having built and led large-scale teams of over 100,000 across Southeast Asia, Australia, and beyond, he has earned recognition including Malaysia's Top 10 Outstanding Young Creative Entrepreneur Award.
Today, as CEO of QCM Holdings Pte Ltd, Allen is leading the company's international business development. QCM Holdings Pte Ltd is the international business development platform of Singapore-listed SDAI Limited and Hubei Qiai Group, the world's largest producer of Qichun Mugwort. Through QCM, Allen is channelling his entrepreneurial expertise into building a world-class wellness platform, bringing high-quality Qichun Mugwort-based health solutions to homes and communities across ASEAN and beyond, while laying a strong foundation for the company's broader expansion into health management and long-term healthy living.
Mr. Tan Wei Chee
SDAI Chief Financial Officer
Mr. Tan Wei Chee ("Mr. Tan") was appointed as the Company's Chief Financial Officer on 13 May 2026. He is responsible for overseeing the Group's financial strategy, treasury and taxation functions, financial reporting, as well as corporate and regulatory matters.
A highly accomplished finance professional, Mr. Tan has more than sixteen years of relevant professional experience in auditing, financial management and corporate finance. He began his career with Deloitte & Touche LLP, where he served in the audit practice and was promoted to Audit Manager prior to his departure in 2015.
From 2016 to 2022, Mr. Tan served as the Financial Controller of Biolidics Limited, where he played a key role in the company's successful listing on the SGX-ST Catalist Board in 2018. Subsequently, from 2022 to 2026, he was the Financial Controller of Clearbridge Health Limited, overseeing the group's financial reporting, compliance and finance functions.
Mr. Tan holds a Bachelor of Accountancy from Nanyang Technological University and is a Chartered Accountant with the Institute of Singapore Chartered Accountants.
Chris Choong
Chief Operating Officer
从一名美容师白手起家,成长为拥有多家门店的成功创业者。凭借二十余年丰富的门店运营、团队管理及业务拓展经验,她成功创立并经营七家高端健康美容门店,积累了卓越的经营管理实力。
凭借对艾灸产业巨大市场潜力的深刻洞察,她正致力于将自身成熟的运营体系与管理经验带入东南亚市场,推动高端艾灸养生馆的布局与发展,打造兼具东方养生智慧与现代管理理念的国际化健康品牌。
She is a self-made entrepreneur with an inspiring career journey—from a professional beautician to a successful business owner. With over 20 years of hands-on experience in beauty and wellness operations, she has founded and successfully managed seven of her own 7 outlets.
Recognizing the immense potential of the moxibustion industry, Chris firmly believes it represents the next blue ocean in wellness. She is committed to bringing her extensive operational expertise and proven management experience to build and elevate moxibustion center operations across Southeast Asia.
Mr. Gary Zhang Yuxuan
Director of Business Development
Mr. Gary Zhang Yuxuan深耕销售与市场拓展多年,跨多行业积累实战经验,先后参与品牌体系搭建、招商加盟运营及自主创业,深度熟悉新加坡与东南亚市场。因缘结缘蕲艾,正式投身大健康赛道。于我而言,这绝非一份普通工作,而是值得长期深耕的终身事业。何其有幸能参与这份兼具文化与健康价值的事业,未来我将携手团队,合力打造高端中医药养生标杆品牌,传递传统艾灸疗愈文化,让世界爱上中国蕲艾,让艾灸走进全球千家万户。
With years of experience in sales and market development across diverse industries, I have taken part in brand building, franchise operation and independent entrepreneurship, and possess in-depth insights into the markets of Singapore and Southeast Asia.
Fate brought me to Qi Ai (mugwort) and led me into the big health industry. This is far more than a job to me — it is a lifelong career worth devoting myself to.
I feel honored to be part of this meaningful undertaking. Together with my team, we aim to build a top-tier TCM wellness brand, spread the healing power of moxibustion, let the world fall in love with Chinese mugwort, and bring moxibustion therapy to every household worldwide.
Mr Ng Kheng Jen ("Mr Ken")
Financial Controller
Mr Ng Kheng Jen ("Mr Ken") was appointed as the Company's Acting Chief Financial Officer on 6 May 2024. He is responsible for the Group's financial and management accounting, treasury, taxation, and other corporate and regulatory compliance matters. Subsequently, on 13 May 2026, he was redesignated as the Group's Financial Controller.
Mr Ken is an accomplished financial executive with a proven track record of strategic leadership and financial expertise. With over nine years of experience in finance and accounting, he has played a pivotal role in driving the financial success of various organisations.
Before joining the Company, Mr Ken was the Acting Group CFO of USP Group Limited, a company listed on the Catalist board of the SGX-ST, and the Audit Assistant Manager of Baker Tilly TFW LLP and KPMG PLT.
Mr Ken holds a Degree in Finance and Accounting from Swinburne University of Technology and graduated in March 2015.
黄挽元博士(Dr. Ace Wong Wan Yuan)
专业资格
* 新加坡注册中医师
* 马来西亚注册中医师
* 针灸执业资格
* 中国国家二级心理咨询师
黄挽元博士长期于新加坡及马来西亚从事中医临床工作,并积极投入中医教育、健康讲座及社区公益服务,相关教学与推广活动包括新加坡、马来西亚、中国大陆及台湾。分享内容包括艾灸养生、中医基础理论、阴阳平衡、五行养生、气息养生、四季养生、饮食调养、刮痧疗法及身心健康管理等,致力于传播中医养生智慧,推动健康教育,提升大众健康意识。
长期关注艾草品质与艾灸应用,重视优质艾草原料的甄选及传统艾灸文化的传承。基于共同的发展理念与愿景,与QCM展开合作,共同推动艾灸养生文化的发展,并以传统艾灸智慧为本,结合现代研究与品质管理,推广规范、专业的艾灸应用与健康教育,促进艾灸文化在东南亚及国际市场的发展。
希望透过专业教育、规范推广及国际交流,让更多人认识艾灸文化的价值,共同推动中华养生智慧的传承与发展,为大众健康贡献一份力量。
Lisa
店长 / Customer Service Director
Lisa,中医理疗专业人士,曾自主经营家居、养生门店,2018年定居新加坡深耕本地中医理疗市场,熟悉东南亚客群养生需求与线下门店运营逻辑,因看好蕲艾康养赛道加入QCM蕲艾国际,擅长门店标准化管理、个性化体质调理方案设计、线下产品推广与理疗师培训,未来希望依托自身多年理疗与门店管理经验,深度参与品牌艾灸事业发展战略,助力QCM蕲艾国际在新加坡本地深耕拓店、标准化理疗体系落地,向更多东南亚客户传递蕲艾养生价值,推动海外中医艾灸康养市场长效发展。